There’s never been a more exciting time to be affiliated with BBB. For the past year, we’ve done a lot of research, sharpened our focus and developed a five-year strategic plan to help us serve you better.
The term “BBB Member” is officially retired. Starting NOW “members” will be marketed as “BBB Accredited Businesses.”
Why the switch? Because it reflects what businesses stand for and what they have achieved as a business. They earned this status by meeting BBB’s standards. Accredited Businesses are part of an elite group with a proven track record for being honest, dependable and responsive.
What’s more, seven in 10 consumers say they will be more likely to buy from “BBB Accredited Business.”
Two-thirds of consumers agree “BBB Accredited Business” is a better way to identify a company affiliated with the BBB.