For the next two years, BBB | Greater Maryland has committed to a strategic plan designed to increase the value of accreditation and strengthen resources for our accredited businesses and the customers they serve.
To achieve this goal we will:
Identify traditional and digital marketing opportunities designed to grow the number of customers choosing trustworthy businesses. Thus far, we have tapped into search engine optimization, iPhone application and QR codes. Expect increased visibility of BBB Accredited Business through multiple channels including web, mobile and traditional media.
Create a toolkit with resources to assist BBB Accredited Businesses better distinguish themselves from their competitors through accreditation and their commitment to the Standards for Trust.
Foster sponsorships and grants to expand customer engagement. As revenue streams increase, expand local Charity Review and Military Line programs for the benefit of individual and corporate donors, service members and their families.
Safeguard the privacy and integrity of our information and operating systems and maximize the efficiency and effectiveness of operations through policies and procedures.
By holding accredited businesses, operating procedures and staff to high standards, we will work to provide measurable return in your investment in BBB. We strive to exceed our internal metrics and earn national recognition as a “best practice” BBB.