Is Your Company Using BBB's Dynamic Seal?
According to a recent Bizrate study, nearly a third of shoppers said they look for an online trust symbol—such as McAfee Secure, BBB Accredited Business and Customer Certified—when making their initial purchase on a retail web site.
Bizrate also found that 48% of online shoppers clicked a “trust symbol” at least once to verify a retailer’s information, and that 75% have clicked symbols revealing a retailer’s consumer ratings and reviews when deciding on a purchase.
While these savvy online shoppers are researching business trust levels, we encourages you to add the BBB (accredited business) dynamic seal to your company’s website. Implemented in 2011 to help reduce seal infringement, the dynamic seal is the only official symbol to confirm the validity of a business’s BBB Accreditation online. Once installed, the dynamic seal provides a direct link to your business review page and rating.
If you currently have a jpeg image of the seal on your website, please remove it and add the dynamic seal. For assistance, contact our business relations team at 410-400-4BBB or email@example.com.
By installing this new version, you'll also receive a quarterly report on how many times a potential customer clicked on your logo.
For more information on the Bizrate study, click here.