You may have noticed images like the one in this article popping up in magazine advertisements and other media. They are QR (Quick Response) codes and are quickly become an effective marketing tool.
A QR code is a bar code that can link to various types of data including websites and text. These codes can be read by smartphones and printed on anything - posters, business cards, coupons - even T-shirts.
New Feature for BBB Accredited Businesses! You can easily create your own QR code that will link smartphone users directly to your BBB Business Review. When your QR code is scanned, mobile phone users will view your Business Review, BBB rating, directions to your business, and any photos or videos you’ve added.
To take advantage of this new benefit, log into your BBB Business Review and click on the “QR Code” link located on the left.